Mike Joseph, Group CEO, founded Right Choice Insurance Brokers in 2008 and oversaw rapid growth in the non-standard motor insurance market. In 2018 LDC invested in Right Choice and in 2021 the Group developed into what it is today with the addition of Bennetts Motorcycling.
We're always on the lookout for more great teams and businesses to join our group.



"Lucida represents a unique opportunity to grow a group based on building and acquiring a portfolio of specialist businesses and leveraging that experience for the benefit of all."

"Lucida is a really exciting development in our development. We didn't think back 2008 when we started Right Choice that we could build such a great and diverse group."








"Lucida represents a great opportunity to challenge the norm for insurance companies to create great outcomes for customers and for our businesses."

"Lucida represents a truly unique opportunity to grow a group of specialist businesses who through innovation and leveraging our collective experiences can create value which is larger than the sum of its parts.”

“I’m excited to be joining the Lucida Group at a time when the Group has such ambitious plans for the future. The business has very strong foundations and a clear opportunity to grow and strengthen our position in the insurance market. I look forward to working with my colleagues to drive innovation, enhance our customer offerings and unlock new growth opportunities.”

"I’m delighted to join the exceptional team at Lucida Group, as we continue to explore opportunities in the insurance market, with a view to delivering continued growth and long-term value to our stakeholders."